Collection: Promote visits and reduce abandonment

Shopify's guide to increasing browsing and reducing abandonment

This article summarizes practical customization methods for Shopify to prevent users from abandoning your site, encourage site navigation, and improve conversion rates.

  • Search result optimization - Prevent users from leaving the site by suggesting keywords when there are no results found
  • Utilizing 404 pages - Collection list and recommended products on error page
  • Strengthening product relevance - Display related collections on product detail pages
  • Navigation Improvements - Collection links with thumbnails in the drawer menu
  • Design of circulation paths - Building effective paths to keep users interested

Various measures to prevent abandonment can significantly increase visit duration and page views.

回遊促進・離脱改善

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