This is a method for setting up a Flow that automatically sends emails to customers who have passed a certain period of time since their last purchase, encouraging them to make a repeat purchase.
◆ Benefits of implementation ・Automatic detection and re-approach of dormant customers ・Optimal timing of delivery according to the purchasing cycle ・Fully automated with no manual work
◆Specific implementation steps ① Creating a customer segment ・Create a new one from Customers > Segments ・Set the "Last order date" condition ・Create segments by period, such as 30 days, 60 days, or 90 days
②Setting up the automatic email distribution flow ・Trigger: Select "Customer joined segment" ・Email content: Create a message to encourage repeat visits with special offers
◆ Operational points ・Adjust segment periods according to product characteristics ・Analyze delivery results and make continuous improvements
Example of setting up Shopify Flow to send an email after a certain number of days have passed
[Setting Method 1] On the customer management screen, select "Last Order Date" and "Relative Days Before" and save the segment.
[Setup Method 2] Create a Flow that sends marketing emails when triggered by "Customer joined segment"
