◆By segmenting customers based on the length of their point membership registration (https://x.com/sh_sakamoto/status/1853270947069104511), coupons will be automatically distributed to customers who have reached the one-year anniversary of their membership registration.
◆Specific implementation steps ① Creating customer segments ・Create a segment for the first anniversary of member registration
② Creating discounts ・Creating coupons limited to specific segments ・Usage conditions: Only customers belonging to the 1st anniversary segment
- Set discount rates and expiration dates - Set one-time use limits
③Create and trigger an automatic delivery flow: Customer joined segment
Condition: Join the 1st anniversary segment Action: Send marketing email
・Insert coupon code into the text
◆Benefits of implementation: Full automation of anniversary campaigns
・Improved customer engagement
・Reduction of manual work
◆ Common stumbling points: Missetting the date of segment conditions
・Omission of coupon usage restrictions
・Insufficient confirmation of email delivery settings
◆ Points to check after implementation
□ Accuracy of segment joining conditions
□ Coupon code usage restrictions
Example of setting up a campaign using Shopify Flow to give away coupons on customers' membership anniversaries
[Setup Method 1] Specify conditions based on customer metafield values and create segments for each registration period
[Setting Method 2] Add a discount that can only be used in the "1-year membership" segment
[Setup Method 3] Create a Flow that sends marketing emails when triggered by "Customer joined segment"
