Shopify doesn't have a trash can or an "undo" button. If products, themes, or customer data are accidentally deleted by a buggy app or a bulk operation mistake, the native Shopify tools usually can't help you recover them. Rewind Backups automatically backs up your store data every day so you're protected when the unexpected happens.
What Can and Cannot Be Backed Up
Based on Rewind's official documentation: What does Rewind backup for Shopify?
| Data Type | Backup | Auto Restore |
|---|---|---|
| ✅ Backed up and auto-restorable | ||
| Products, variants, and product images | ✅ | ✅ |
| Customer data (email, address, tags) — excludes login credentials | ✅ | ✅ |
| Collections | ✅ | ✅ |
| Blog posts and pages | ✅ | ✅ |
| Themes | ✅ | ✅ |
| Metafields (plan-dependent) | ✅ | ✅ |
| Metaobjects | ✅ | ✅ |
| ⚠️ Backed up but not auto-restorable (contact help@rewind.com for manual restore) | ||
| Menus and navigation | ✅ | ⚠️ |
| Shipping zones and locations | ✅ | ⚠️ |
| Store policies | ✅ | ⚠️ |
| Product translations (Translate & Adapt) | ✅ | ⚠️ |
| Gift card products | ✅ | ⚠️ |
| ❌ Cannot be backed up or restored | ||
| Inventory quantities, weight, cost, etc. | ❌ | ❌ |
| Files manager files (images, PDFs, videos, etc.) | ❌ | ❌ |
| Customer login credentials (passwords) | ❌ | ❌ |
| URL redirects | ❌ | ❌ |
| Store settings | ❌ | ❌ |
| Third-party app data and product reviews | ❌ | ❌ |
| Blog comments | ❌ | ❌ |
⚠️ Files manager files are not backed up
Images, PDFs, and videos uploaded directly via "Content → Files" are not covered by Rewind. Product images (attached to products) are backed up, but standalone files in the Files manager are not — once deleted, they cannot be recovered.
Always keep local copies of any files uploaded through the Files manager, such as images embedded in blog posts.
Restore from Version History
Restore to any point within the last 365 days — from just a moment ago to months back. You can restore a single item, a collection, or your entire store.
Proven Recovery Cases
Case 1: Another app bulk-deleted collections
A third-party app malfunction wiped a large number of collections. Rewind saved the day with an immediate restore.
"Saved the day after another app deleted a ton of collection — get it, when something goes wrong you'll be glad you had it installed!"
— Stretch It Body Jewellery (UK), April 2026 · 8+ years user
→ Shopify App Store Reviews
Case 2: 17,000 customer email addresses deleted
A large number of customer records were accidentally deleted. Rewind restored all 17,000 email addresses.
"I recently lost 17,000 email addresses which we had accumulated over a serious amount of time. Rewind was able to recover all of them for me."
— Grandma's Attic Quilting (US), March 2026 · 5+ years user
→ Shopify App Store Reviews
Case 3: Metadata for 1,600 SKUs wiped out
A bulk upload error removed all metadata, images, and pricing for 1,600 products. What would have taken 3.5 weeks of manual work was restored in about 45 seconds with Rewind.
About theme restoration
Theme files are included in the backup scope. If a live theme is accidentally deleted or overwritten, you can restore it to any backed-up version.
Pricing Plans
Backup + Restore: $19/month (up to 300 orders/month)
- Automated daily & real-time backups
- Bulk & individual restores
- Unlimited file storage
- 365-day backup history
- Metafield backups
- Klaviyo & Mailchimp backups
- Multi-user support
Protection Suite: $99/month (up to 600 orders/month)
- All Backup + Restore features
- Automated QA testing
- Store & third-party app downtime monitoring
- Bulk product change alerts
- GA4 monitoring
- Staging environment with preview
Both plans include a 7-day free trial. Higher-volume tiers are also available. → View on Shopify App Store
